Vaya Via
Redesigned the hospitality platform's digital experience, introducing Plan My Trip — a unified trip planner for stays, experiences, and transport.
About the Project
Vaya Via is a hospitality brand focused on premium Airbnb management and curated experiential travel. Beyond managing short-term rental properties, the platform connects travelers with authentic, locally hosted experiences.
As an in-house designer, I was tasked with redesigning the company's website as part of its Version 2 update. The goal was to enhance the overall digital experience by conducting in-depth user research, identifying friction points, and improving usability.
The project focused on refreshing the website's visual language to better reflect Vaya Via's evolving brand identity and premium positioning.
Research
Understanding the platform through user questions, competitor analysis, and persona-specific research.
Traveler Questions
- What is Vaya Via?
- Is it a hotel or Airbnb?
- What kind of stays are these?
- Is it trustworthy?
- Why is it different?
Experience Questions
- What is this experience?
- Is it worth doing?
- Is it authentic or touristy?
- When does it happen?
- How do I reach the location?
Competitors
- Airbnb / Booking.com
- StayVista / Saffron Stays
- Airbnb Experiences
- Immersive Trail
- Local Bird / Trove
User Journey Mapping
Mapping end-to-end service touchpoints across travelers, hosts, property owners, and the platform team.
Problems Identified
Key friction points discovered through research and journey mapping.
Inconsistent service across user personas
Limited personalization for different travel needs
Gaps in user, host, and support communication
Weak post-experience engagement
Disconnected service touchpoints and processes
Opportunity Areas
Strategic opportunities to enhance the platform experience.
Clarify Value Proposition
Help users quickly understand what Vaya Via offers and how it differs from traditional booking platforms.
Improve Experience Discovery
Enable users to effortlessly discover relevant stays and activities using better categorization.
Simplify Booking Journey
Reduce friction with a more intuitive booking flow, clear navigation, and transparent pricing.
End-to-End Trip Planning
Allow users to plan stays, experiences, and transportation in a single, connected journey.
Strengthen Trust & Credibility
Build confidence through guest reviews, host verification, and transparent policies.
Connect Service Ecosystem
Improve communication between guests, hosts, property owners, and the support team.
Information Architecture
Redesigned the sitemap to improve content discoverability and simplify user navigation.
Brand Guide
Visual identity system for Vaya Via.
Colors
#0C2646 / #F3EFE6
Typography
Lexend Zesta - Display
Open Sans - Body
Logo
Detailed & Minimal
Icons
Clean, minimal line icons
Final Design
The redesigned Vaya Via experience — from homepage to booking flow.
Homepage
Introducing Plan My Trip
A personalized trip-planning feature that lets users organize stays, local experiences, and transportation in one seamless workflow.
Personalized Suggestions
Suggests stays and experiences based on travel purpose and interests.
Unified Itinerary
Organizes accommodation, experiences, and transport in one itinerary.
Cart-like Flow
Add multiple options before finalizing your trip.
Booking Flows
Stay and experience booking screens with clear information hierarchy.
Project Outcomes
Redesigned Information Architecture
Improved content discoverability and simplified user navigation across the platform.
Plan My Trip Feature
Enabled users to plan stays, experiences, and transport within a single, connected journey.
New Business Opportunities
Strengthened cross-selling and forward–backward product linkages, increasing engagement.
Credits
VAYA VIA team - ENDS Technologies (Web Development)